If you've been in store on online lately, you would have come across one of our latest brands we've brought on - BBIA! It's been really exciting to hear all the positive feedback on our BBIA products, especially the lip colours.
But we know that for some of you, this would be the first time seeing the brand so here to give you some more info.
The name is actually BBI@ which is short for Blooming Beauty in Online Ocean and was established in 2004. In the already saturated Kbeauty market though, what is their highlight?
They wanted to have products that care for inner and outer skin at the same time And they also wanted to have functional and trendy make up products. All this, at a competitive price point.
Further, they are cruelty-free!!
I love that their brand is affordable but sophisticated in their packaging as well as colour selection and quality.
One of my favourites would be the Never Die Brush Eyeliner, which I've spoken about before as it's a vegan product! It's hard for me to change eyeliners because if it works, then why change when I have a particular consistent style? But this liner was worth including into my favourites collection. With a sharp edge and clean solid line, it's also a crowd favourite in store.
The BBIA Final Shadow Palette is also worth a shoutout. You know, sometimes you'll grab a palette and there's always one or two colours you'd never use. The choice of colours in the Licorice palette are all to die for and can be used for daily make up and nights out in town.
And saving the best for last, the lip colours. For the longest time, our team wanted to bring in a brand that had lip swatches beyond the pinks, reds and corals.
The BBIA Last Powder Lipstick collection delivered just that. We have mature reds, earthy browns and soft nudes all with incredible pigments. If I had to pick, it would be Just You (above) and Brown Sugar (below) on these winter days.
As mentioned, the price point makes the brand super approachable which is also why it's very popular in Korea, consistently.
Hope this has helped you get to know our latest brand a little better. As always, if you have any questions, even about particular products when online shopping, leave us a note and get in touch!
Always here to help x
In case you're interested, here are our thoughts on Espoir and Rom&nd.